AT Nobe main business is tyres, wheels and service. We are opened from 1997 and still alive … From AT Nobe you can find tyres for your car, track, van and even traktor, loader and so on … We even can find some bike and scooter tyres as well.

We sell the brannds like: Michelin, Bridgestone, Nokian, Goodyear, Cooper, BF Goodrich, Kleber, Hankook, Dunlop … Wheels for passenger car, vans and trucks are also in our proposal.

AT Nobe workshop make tyre changing servise and also tyre repearings as well to small cars and to big ones … We are working hard that you were safe on the roads. We give a head and musles as well.

Our approuch is: we sell tyres and wheels with fitting or we sell them to your point of servicee and they fit them for you. – That is the main diffrence between AT Nobe and many others arround us. “We are wolfs and we do respect other wolfs in neiber forest” Internet selling to endusers are closed. Delivery time: 1-2 full working days Prices with WAT.

Our philosophie is simple: “We are who we are – but we know exactly who we are.”

“Who knows the price of life? -” Those who have had more birthdays than there are months in the year.” – Pipett “Ask about the taste of spring those who saw the yellow hell of dessert. But what you know about the water if whole Eufrat before your knees?” – Saadi – Persian. 13 century.
“Donkey, ram, pir, ink, wolf, tiger … – they all are just morsel snack for Anaconda. If you meet Anaconda – dont fight – retreat immediately.” – Pipett

Legend of tire lever

The story what is soaked with bloodblisters and sweat, laughter, tears and grey hears, too foolish mistakes and complicate success, about finding the vision and loosing the philosophie to philosophie … Here are: sweat, tears and blood …

The basement for company was putted back in 1996 when Artur Taivere with brouther bought a small piece of land near Tartu. Officialy AT Nobe was oppened at 1997. We began with car demolition – used spare parts selling and passanger car tyre selling – service. In first and second year – there were two of us: father (Nikolai) and son – Artur Taivere. In year 2001 we had to build small eextension to our main building – there are allready four of us. Demolition part is closed and sold and for that money – truck tyre service tools are came in – 1999. A bit later we began with selling truck tyres and serve trucks and tracktors, greiders and loaders … 2-3 years AT Nobe have had a JCB 4CX loader. that was year 2006-2009.

In 2003 we demolished our main building and making tyre servise under opened sky. The same year we build thet building up – with own forces. That was time when my brain was pushed hard … New building has more space and now is easear to hold tyres and wheels at accurate place.

The important shift were in our company when we changed our business software. “In 2006 we changed our Talbot fo Maserati.” I am begining to realise the power of my movments. ” Now we have a toy but we still dont have a balls to play with that toy and use it correctly” – study time for all the crew just began

In 2008 we opened internet shop. There were two lines from the begining: endusers line and partners line. We are still learning …
You can see that AT Nobe have changed in pace of space … :) That kind of dinamical, analitical choises has brought the company at a very rare atacing position. (I am now and was ready to attack anytime – but avoided the use of force.) We are still on the “peace zone” … Our team have had many proffesional educative studies in many countries. But from year 2014 – things are just going down and that is not because of AT Nobe. The problemm is deaper …

AT in AT Nobe means A – Artur and T – Taivere. Puting the initials in the name of company Artur Taivere trying to garanties the quality of service

Some additional info:

The owner and the slave is still the same person in this company. And that man is Artur Taivere …
*AT Nobe has never took a loan from a bank. Once we asked – but it was a waste of time.
* AT Nobe strives to provide a high level of professional service day in and day out – it is time consuming and complicated, but we value our customers and we know that a large persentages of our customers value us. We give our best every day … Not only budy but heard also!
* 1997-1998 – 2 air compressors were blowed up.
*1998-2000 – there are 3 of us in the team. Each step was calculated and overcalculated – that why we are slow but moving in right direction, while others are fast – but runing somewhere in nowhere. That is main reason why we are who we are … Michelin is on the sideline.
*2000-2010 -in company are allready 5 of us and we are actively buying tyres from europian big stocks … Michelin and Bridgestone still on sidelines …
Looking for right vision, strategy and philosophy …
Looking for right moto and chalange … And also for right eyes – womens eyes …
*2006 business software changing year – new logic and new standarts are in our minds and behaviers .. It s going hotter …
*In 2008 -2012 i gave to our webshop name: “Maseratti” – but it was only in my mind. We invested in that software huge amount of money . It worked but with problems … Looking for mistake i find mistakes …
*2008-2012 we are working hard but internet are coming in on the ball! I understood a problem imideatly – there were the strategy shift … Rapid one.
*2010-2015 – we are plaing “cat and mouse” game with internet… I am looking for his boorders, and he is cheking my nerves and mind … But picture clears and overthinking were in action … Michelin and Bridgestone dissepears …
*2015 – i am finding solution against internet. Codename “Maseratti”. I remember that once i even pushed … But immediately parked in shadow . (It was early, to early)
*2015 – was a incident year. My partner made a huge miscalculation and we broke up … My life stops. I was forced to work alone. And i knew that the will be years … It was a kick benith the stomach. But i survived …
From 2016 to 1 detsember 2021 i am working alone – it is sleeping time … My only goal is to take care of equipment … In seasons there were my wife also in the battlefield – and there was great help from her. Comunications, telefons and billing – that was here “land of opportunity”! My parts is to deliver the service – the quality one. I did my best – everyday. So like i learned, so like a life teached me..

At 1 detsember 2021 i closed my company – because i understood that – i cant go father in wrong direction. I even wrote a letter to all tyreservises in estonia and many other counties … It was publiched in Postimees. I needed time to find new: Moto, vision, chalange, strategy and philosophy. If you have worked 25 years in tyreservise and selling business then you know: where fish is and how the birds are singing … You also know: whos foot on the eating table and who is respeckting the blister … You have learned that stick is putting on the place by another stick and that wisdom is stronger than 1 000 000 sticks. I becoming invisible.

Cite the drunks: “Even shit hasn`t changed”

You can read about the new strategy in the section: “News” – “Strategy 2022” (Maseratti will still be driven out of the garage and the screws will start to cry).